Once your keyword list is ready, you’ll see live SEO data next to each keyword. These scores help you understand which ideas are most likely to bring traffic, allowing you to make the most of every article you generate. Even if you’re not familiar with SEO, these metrics make it easier to choose keywords likely to rank, avoid overly competitive or low-value topics, and use your article credits effectively. If you prefer a shortcut, use the High Opportunity filter to see our top keyword picks.
Opportunity
Opportunity (High / Medium / Low) is your primary shortcut to picking the right keywords. This label balances search volume (how many people search for it) against ranking difficulty.
- High: Great balance – real search volume with low competition.
- Medium: Worth considering, but might be more competitive.
- Low: Usually high competition or low demand, making results harder to achieve. Use this metric to quickly spot potential wins. Sorting by High Opportunity is especially useful if you’re new or short on time.
Difficulty
Difficulty is a number indicating how competitive a keyword is. The lower the number, the easier it is to rank.
- 0–10: Very easy
- Below 15: Generally low difficulty and a great starting point.
- 20–30: Moderate difficulty.
- 40+: Competitive – requires stronger domain authority. Focus on keywords with lower difficulty numbers initially, especially with a newer website, as they offer a better chance of ranking.
Search Volume
Search Volume shows how many people search for a specific keyword each month. Higher volume means more potential traffic, but often correlates with higher competition.
- 300–600 searches/month: Often a good range for growing sites.
- 1,000+ searches/month: Can be excellent if ranking is achievable. Use this metric to ensure your chosen keywords have an actual audience. Aim for a balance by pairing decent volume with low difficulty for the best results.
Search Intent
Search Intent reveals the probable goal behind a search query. You'll see a single letter:
- I: Informational (user wants to learn).
- C: Commercial (user is researching before a potential purchase).
- T: Transactional (user is ready to buy).
- N: Navigational (user is looking for a specific brand or site). Use this to align your content with the searcher's mindset. RankPill generates blog-style content suitable for various intents, but knowing the intent helps tailor the tone and depth.
CPC (Cost Per Click)
CPC (Cost Per Click) shows the average amount advertisers pay for a click on this keyword in Google Ads. A high CPC often indicates business value, meaning companies invest in this keyword because they expect the traffic to convert. This suggests the keyword might be competitive, but ranking organically could also lead to conversions for you. Use CPC to identify keywords with strong commercial potential that might help sell products or services. For example, a keyword with CPC $16, Difficulty 6, and Opportunity: High is a prime target.
Keywords Missing Data
Sometimes, for smaller languages or niche markets, specific metrics like CPC or Difficulty might be unavailable. This is normal. The keyword can still be used for article generation and ranking. You can assess its potential based on available data like search volume and your own context. If unsure, use the Search on Google action (⋯) to see what content currently ranks.
How to Make the Most Of Keyword Metrics
Keyword metrics are guides, not strict rules. Use them to identify strong opportunities, avoid wasting effort on dead ends, and make informed decisions. However, trust your intuition too. If a keyword feels right for your audience or business goals, it might be worth pursuing regardless of the metrics. Explore your keyword list, star promising options, and start generating articles.