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~5K clicks/month (after 2 months)

A small eCommerce beauty brand where SEO always felt like a black box. A few months on Rankpill and already seeing movement, with the entire content process fully automated.

John Di Genua

Co-Founder at Routine Beauty

Analytics showing ~5K clicks per month for Routine Beauty, spiking from ~20/day to 350/day after a few months on Rankpill
John Di Genua's growth at Routine Beauty.

Background

SEO always felt like a black box, hard to know what was actually working or where to focus. As a small brand wearing a lot of hats, John needed something that cut through the noise quickly. Growing organically alongside paid ads mattered, but without a dedicated team for SEO it kept falling off the priority list.

How they used RankPill

Rankpill made the process a lot more structured and simple. John can now see what's gaining traction and where the gaps are, which helps him prioritise without spending hours digging through data. The clarity replaced the guesswork that made SEO feel unapproachable for a lean team.

The simplicity is what stands out most. It's completely automated — there rarely is anything you need to do. Just sit back and let Rankpill do its thing in writing and publishing all the articles. For someone running a brand where SEO is one of many things on your plate, that hands-off model is a massive time saver.

Just sit back and let Rankpill do its thing in writing and publishing all the articles. This is a massive time saver when you're running a brand and SEO is one of many things on your plate.

John Di Genua

Co-Founder at Routine Beauty

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