Character Count Checker
Count characters and words in any text to stay within meta tag, ad copy, and social media character limits.
Characters remaining
160
/ 160
0 of 160 used
Character breakdown
Character limits by platform.
A cheat sheet of character caps on the platforms you actually write for.
60
Google title tag
160
Google meta description
280
Twitter / X post
160
Twitter / X bio
477
Facebook post (full)
2,200
Instagram caption
150
Instagram bio
3,000
LinkedIn post
220
LinkedIn headline
100
YouTube video title
5,000
YouTube description
2,200
TikTok caption
160
SMS (single message)
60
Email subject line
30
Google Ad headline
90
Google Ad description
125
Meta Ad primary text
What is a character count and when does it matter?
Character count is the total number of individual characters in a piece of text, including letters, numbers, punctuation, spaces, and line breaks. It matters whenever you are writing for a platform with a hard cap or a truncation point. Google cuts off meta descriptions over 160 characters with an ellipsis, stripping your call to action. Twitter refuses posts over 280. SMS messages over 160 characters get split into multiple billable messages. Google Ads rejects headlines over 30 characters outright.
Unlike word count, which fluctuates based on how you phrase something, character count is unforgiving. A single extra word might push you 15 characters over the Twitter limit. Knowing your exact count while you write lets you tighten without cutting the message. Writers who work within constraints consistently produce cleaner, more effective copy than writers with unlimited room.