What is Domain Rating?
Domain Rating (DR) is a metric developed by Ahrefs that measures the strength of a website's backlink profile on a logarithmic scale from 0 to 100. A higher DR indicates more authoritative and diverse backlinks pointing to the domain. It is one of the most widely used proxies for a site's overall link authority.
How is DR calculated?
DR is calculated based on the quantity and quality of external backlinks pointing to a domain. The formula considers how many unique domains link to the target, the DR of those linking domains, and how many other sites each linking domain also links to. The scale is logarithmic, meaning it gets exponentially harder to increase your DR as you climb higher.
What's a good Domain Rating?
It depends on your niche. For most small-to-medium businesses, a DR of 30-50 is solid. Major brands and news sites typically have DR 70-90+. A new website starts at 0. More important than the absolute number is your DR relative to competitors ranking for your target keywords.
How can I improve my DR?
Build high-quality backlinks from authoritative, relevant websites. Focus on earning links from sites with high DR themselves. Guest posts, digital PR, creating linkable assets (original research, tools, infographics), and building genuine relationships in your industry are the most effective strategies. Avoid buying links or participating in link schemes.
Is this the same as Domain Authority (DA)?
No. Domain Rating (DR) is Ahrefs' metric, while Domain Authority (DA) is Moz's metric. Both measure backlink profile strength on a 0-100 scale, but they use different formulas and data sources. Neither is used by Google directly - they are third-party proxies for estimating a site's link authority.
Is this tool free?
Yes. This tool uses the Ahrefs public API and is completely free with unlimited checks. No signup, no daily limits. Identical domain queries are cached for 24 hours for faster results.