What does this tool do?
It tells you exactly where your website ranks on Google for a specific keyword, in a specific location. It scans the top 100 organic results and reports every URL from your domain that appears, including their exact positions. If you are not in the top 100, the tool tells you that cleanly - no guessing.
Why would my rank differ from what I see in my own browser?
Because Google personalizes your SERP based on your search history, location, and logged-in account. Your own rank often looks higher than it actually is because Google boosts pages you have clicked before. This tool uses a clean, de-personalized SERP snapshot, so the rank you see is closer to what a new visitor would see.
Why does only one URL from my site show, even though I have several pages on this topic?
Google typically shows only one result per domain in the organic top 10 (called 'host clustering'). So even if five of your pages are competitive for a keyword, only the strongest one will usually rank. The tool scans up to position 100, so if you do have multiple ranking URLs, they will all appear - but the top-of-SERP slot is almost always single-URL.
How accurate is the rank?
Accurate to the position Google actually serves in the default desktop SERP for that location, at the moment of the check. Because SERPs fluctuate daily - Google tests ranking tweaks constantly - the same keyword can shift by 1-3 positions day over day. For a stable read, check the same keyword across 3-7 days and use the median. RankPill's paid tracker automates this.
What should I do if I am not in the top 100?
Three things. First, verify the keyword is a good match for your page - intent mismatch is the #1 reason pages do not rank. Second, look at what is ranking in the top 10; your page likely needs more depth, better on-page SEO, or topical authority you have not built yet. Third, check if your page is even indexed - use 'site:yourdomain.com' in Google to confirm Google has crawled it.
Is this tool free?
Yes. You get 5 free rank checks per day. Identical keyword + domain + location combinations are cached for 24 hours and do not consume your quota, so repeat lookups on the same query are effectively free.